Bar San Miguel

Bar San Miguel is Carroll Garden’s home for authentic Mexican food and drink. Inspired by San Miguel de Allende, a historic town nestled in the hills of Mexico, they offer a cozy, rustic atmosphere to serve guests quality Mexican food and drink.

The identity strives to stay authentic incorporating rustic typography found painted on many-a-bar south of the border while updating the iconography with a bit of humor using two enormously fat mermaid silhouettes to embellish a traditional sugar skull in the center.

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Branding, Identity, Design